The do-it-yourself drink company gained popularity over COVID lockdowns, when people were searching for an activity while sheltering in place.
Nicole Barron, professional taste tester, pour director and co-owner of the business said that initially COVID lockdowns were worrisome as the company had just been incorporated shortly before lockdowns came into effect.
While they were momentarily discouraged, Barron and her partner Shayne Labis, chief shaker, co-owner and founder of Born to Shake, soon realized that “alcohol consumption is not going to go down.”
Born to Shake started as an event-focused custom drink caterer which specialized in events like weddings, and cocktail classes, but pivoted to keep up with the trying times.
They started hosting virtual cocktail-making classes, engaging with clients over social media and began selling their cocktail kits online, which were typically reserved for sale after an in-person class.
The kits include home-made specialty syrups, dehydrated fruit, juice, a soda base like ginger beer, directions, and anything else required to make their colourful drinks, except for the alcohol.
Their motto is “elevated cocktails, made approachable.”
Born to Shake makes all their own supplies, including the syrup, juice, bitters and rimmers.
They are pros at combining flavours and make custom creations for wedding drinks or to fit the vibe of an event.
You may have already tasted a Born to Shake creation, as their mixes are used at spots around Kelowna like BnA, Jacks and RedBird.
All of their products are available online and at the new Born to Shake storefront in the Brewery District, at 889 Vaughan Ave, Kelowna.